Private Proposal
Prepared for Visit.org · April 2026
Impact Storytelling Proposal
Telling the
Visit.org story.
A proposal from Kahani Pictures. From a 30-second Benevity Live spot to a story library built around the people your platform actually serves.
Why we do this.
Most organizations in this space are sitting on stories they've never told. Not because the stories don't exist. Because nobody stopped long enough to capture them.
We started Kahani because we believe the most powerful thing a purpose-led organization can do is show a single human life that's different because of the work they do. No mission statement does that. A film can.
What we heard.
Visit.org has built something real. 2,300 experiences. Nonprofits at the center. A premium product in a space where most platforms treat nonprofits as an afterthought.
But Sharon said it clearly: it's hard to communicate, even for people inside the company. The impact is there. The story isn't landing yet.
There's also a timeline. Benevity Live in June. A new marketing team being built from scratch. A lot to do, not a lot of runway.
This proposal starts with what you need right now and shows you where it can go from there.
Films we've made.
Stories like yours.
Three types of film. Each one relevant to what we'd be building together for Visit.org.
Benevity came to us needing a film that could carry their brand story without leaning on stats or talking points. This is the kind of piece that lives on a homepage and does more for a sales conversation than any deck.
Part of "The Space Between" series for hcma Architecture. How one art program gave new life to a man struck by grief.
E4E Relief provides emergency financial assistance to employees of corporate partners during disasters and personal hardships. This film weaves together the voices of the organization, their corporate clients, and the people who received help — showing what that chain of support actually looks like at the human level.
The options.
Your call.
Benevity Live: 30-Second Brand Video
Deadline: Mid-May 2026 (pending Benevity submission confirmation)
Visit.org has a mix of assets to work with: CEO footage, remote recordings from corporate partners, event photography and video clips. This phase is about building the strongest possible 30-second spot from what exists, filled out with licensed stock where needed.
- Script development and narrative direction
- Asset intake and review of all existing footage and photography
- Format normalization across mixed sources (phone video, Zoom recordings, stills)
- Licensed stock footage and photography, fully licensed with source files provided
- Licensed music track
- Edit, sound mix, and colour grade
- 2 rounds of revisions
- Final delivery in broadcast-ready MP4 plus a social-optimized square crop
| Scope of Work | Investment |
|---|---|
| Script and narrative direction | |
| Asset intake, review, and format normalization | |
| Licensed stock footage, photography, and music | |
| Edit, sound mix, and colour grade | |
| 2 rounds of revisions | |
| Final delivery in broadcast-ready MP4 plus social-optimized square crop | |
| Phase 1 Total | $5,000 |
Organization Reel
A 5–8 minute flagship brand film. This is the piece that lives on your homepage, anchors a pitch, and introduces Visit.org to someone who has never heard of you. Shot on professional cinema cameras. Built around real voices — employees, nonprofit partners, corporate clients. Not a talking-head overview.
Every engagement starts with our Listening Journey — conversations with your key stakeholders to find the story threads worth building around. That work feeds into a strategy document that becomes the creative brief before any camera rolls.
- Listening Journey (stakeholder conversations + strategy document)
- Full production — 1 to 2 filming days
- Professional cinema camera package
- Edit, sound mix, and colour grade
- 2 rounds of revisions
- Final delivery in broadcast-ready MP4 plus social cuts
| Scope of Work | Investment |
|---|---|
| Listening Journey — stakeholder conversations and strategy document | |
| Full production — 1 to 2 filming days, professional cinema camera package | |
| Edit, sound mix, and colour grade | |
| 2 rounds of revisions | |
| Final delivery in broadcast-ready MP4 plus social cuts | |
| Phase 2a Total | starting at $25,000 |
The Cohort Model
Visit.org works with hundreds of nonprofits and corporate partners. Most of them don't have the resources to tell their own story well. The Cohort Model is a way to change that.
Here's the idea: we produce three short documentary films on behalf of Visit.org's nonprofit or corporate partners. Visit.org underwrites the bulk of the production cost. Each partner contributes a nominal fee. In return, the partners get a film they can use however they want — and Visit.org ends up with enough footage across all three productions to build a full Organization Reel that shows the platform in action across multiple stories and sectors.
It's a way to share costs, maximize impact, and give Visit.org's partners something they couldn't have gotten on their own.
How it works
One film per partner — a nonprofit, a corporate client, or a beneficiary of the work they do together. Each partner pays a nominal participation fee. Visit.org underwrites the rest.
Once the three stories are shot, we have the raw material to build a 5–8 minute Org Reel for Visit.org. It's produced from footage gathered across all three productions. On its own, this film starts at $25,000. In the Cohort Model, it's included.
Each partner gets full rights to their own film. Visit.org gets three community stories, an Org Reel, social cuts, and behind-the-scenes photography. The whole thing costs less than commissioning each piece separately.
| Scope of Work | Investment |
|---|---|
| Listening Journey — stakeholder conversations and strategy document | |
| 3 Community Stories — 3–5 min mini-docs, $12,500 each | |
| Organization Reel — 5–8 min, included at no additional cost | |
| Social cuts per story — Reel, Carousel, Quote Card | |
| Behind-the-scenes photography | |
| Phase 2b Total | $41,700 |
Nominal participation fees from nonprofit or corporate partners are agreed between Visit.org and those partners directly. Kahani invoices Visit.org for the full production cost.
hcma Architecture + Design
hcma designs civic spaces — libraries, community centres, schools. They knew their buildings were changing lives. They just couldn't prove it. We started with one film. Then another. Then a series called The Space Between that became how hcma wins business.
We wanted to close the interview with a story that spoke to why the library is so much more than just physical space. We shared Kahani's video as a final takeaway. The next day we were awarded the project.
— Stuart Rothnie, Principal Architect, hcma
hcma's best work kept losing to conventional proposals. The impact was real and invisible at the same time. Renderings and technical briefs couldn't show what their buildings actually did for people.
A serialized community story program. Each film followed one person whose life was shaped by an hcma-designed space. A teacher. A group of knitters. A student in transitional housing finding his footing.
hcma started closing projects they credit directly to showing the films in pitch meetings. Staff shared them with family when asked what they do for work. The YouTube comments filled up with strangers crying.
You have the same raw material. Thousands of experiences a year. Real people on both sides of each one. The Cohort Model is how you start turning that into something permanent.
Social Studios
One filming day per month. One full month of content across all major platforms. For organizations that want to show up consistently without building an in-house media team to do it.
- 1 filming day per month
- 8 stories per month, each produced as an Instagram Reel, Carousel, and Quote Card
- All editing, captioning, and platform optimization included
- Content calendar and scheduling support
| Retainer | Monthly Investment | Note |
|---|---|---|
| Social Studios Monthly Retainer | $5,000 / mo | min. 3 mo |
The Kahani process.
The Listening Journey
Before any camera rolls, we have conversations. With your team, your nonprofit partners, your corporate clients. Not scripted interviews. Real conversations where people tell you what they actually think. That becomes a strategy document. The strategy document becomes the creative brief for everything that follows.
Trust before cameras
We never show up and surprise people. Everyone who appears in a Kahani film has been in conversation with us first. They know what we're making. They want to be part of it. That shows up on screen in a way you can't fake.
One shoot, many assets
Every production is planned from the start to yield content across platforms. The full asset library is mapped before we film. Nothing ends up on the cutting room floor because we planned for it not to.
You own everything
All raw files, licensed materials, and source assets are yours. Full handoff at the close of every project. No licensing surprises down the road.
Phase 1 schedule.
Target completion: Mid-May 2026. Contingent on asset delivery and CEO availability for remote recording.
How to move forward.
Glad Janelle made the introduction. Looking forward to the conversation.
- 1Review this proposal and send any questions.
- 2Confirm Phase 1 scope and the Benevity submission deadline.
- 3We issue a simple agreement and deposit invoice (50% on signing, 50% on delivery).
- 4Kickoff call within 48 hours of signing.