The world of finance can be confusing for many. By weaving impact stories together, see how Tapestry’s compelling narrative demonstrates the success and viability of community bonds.
People are eager to invest in new and innovative ways in the places that they care about without compromising returns over people and the environment.
Through their relationship-focused approach, Tapestry is building a vibrant community investment marketplace to finance iconic community projects.
By centring impact stories told from the perspective of their clients and community, they are able to communicate the power of community capital and the long-term collective impact of social finance.
Places for People
Tapestry Brand Reel
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Tapestry’s impact measurement centers on how community bonds provide nonprofits and social enterprises with equitable access to capital, moving away from traditional transactional finance. They track both financial returns and the social benefits of projects like affordable housing, highlighting long-term community empowerment.
Their challenge lies in helping organizations and investors understand the value of these bonds, as many are unfamiliar with this model. By blending data and storytelling, Tapestry demonstrates how these bonds generate both social and financial returns, fostering sustainable growth for communities.
Like Tapestry, we prioritize relationships and connection in all that we do. These shared values served as a starting place for learning more about how Tapestry engages as a team, and with their clients and investors.
This guided powerful conversations with their stakeholders to gain a deeper understanding on how to represent this topic from the many perspectives that exist.
Those conversations paired with a marketplace research provided the building blocks for the storytelling direction that in the end would showcase Tapestry’s unique business model and provide the sector and community specific stories.
These interviews were made into videos for use in grant applications earning Tapestry $3 million in funding from the CMHC.
"Collaborating with the Kahani team has been an absolute joy. We're thrilled with how our videos turned out-they're really helping us tell our story in a more powerful way and connect with diverse audiences. Plus, they've been super helpful with grant applications, playing a key role in us securing innovation funding to expand our work. Couldn't have asked for better partners!"
Stephanie, Communications Manager, Tapestry Community Capital